Stakeholders:
Design, Technology, Product, Fulfilment, Customer Care, Returns, Brand Partners.
Long term goal:
To seamlessly integrate third-party platforms into the customer experience.
Success metrics:
New Brand Partner Integrations
Operations
Feedback
Customer satisfaction
Product availability
New Brand Partner Integrations
Operations
Feedback
Customer satisfaction
Product availability
Map:
As a Brand Partner I want to integrate with ASOS, so that customers can browse products.
Start > Discover > Browse > Add to Bag > Checkout > Receive Items > Return Items
As a Brand Partner I want to integrate with ASOS, so that customers can browse products.
Start > Discover > Browse > Add to Bag > Checkout > Receive Items > Return Items
How Might We Opportunities:
HMW/ make delivery and returns options from brand partners clear?
HMW/ update teams on changes to the terms of service?
HMW/ adapt the information architecture?
HMW/ make delivery and returns options from brand partners clear?
HMW/ update teams on changes to the terms of service?
HMW/ adapt the information architecture?
Prototypes:
Applications for iOS, Android & Web.
Applications for iOS, Android & Web.
Outcomes:
Design Sprint. Interview with 5 customers. Developed a test and learn framework. Updated the customer experience with brand partner features. Adapted existing layouts. Adapted architecture, data structure and models. Updated service information and FAQs.
Design Sprint. Interview with 5 customers. Developed a test and learn framework. Updated the customer experience with brand partner features. Adapted existing layouts. Adapted architecture, data structure and models. Updated service information and FAQs.
