Stakeholders: 
Design, Brand, Marketing, Technology, Product, Studio, Customer Care, Back Office.
Long term goal: 
To be the fashion destination.
Success metrics:
Ways of working
Awareness
Engagement
Implementation
Feedback
Customer satisfaction
Compliance
Map:
 As a designer I want to maintain a Design System, so that tools are up to date.
Start > Initial Draft > Select Components > Create Layouts > Create Happy Path > Create Edge Cases > Review > Refinement > Sign Off > Update Design System.
How Might We Opportunities:
HMW/ manage the workflow?
HMW/ support platform specific patterns?
HMW/ keep teams up to date?
HMW/ improve Accessibility support?
HMW/ leverage design tools and features?
Prototypes:
Design System. Library for Emails, iOS, Android, Web & Back Office.
Outcomes:
Culture. Simplified documentation. Clear roles and workflows. Shared design language. Developed shared library of components and assets for multi-disciplinary teams. Facilitated Design Critique. Localisation for 190+ stores. Developed Dark Mode support. Improved consistency. Guided quality and delivery.

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