Stakeholders:
Data Science, Design, Product, Technology.
Long term goal:
To offer a relevant and personalised experience for customers.
Success metrics:
Ways of working
Feedback
Customer satisfaction
Daily active customers
Product views
Session time
Returns
Ways of working
Feedback
Customer satisfaction
Daily active customers
Product views
Session time
Returns
Map:
As a Customer, I want to see relevant products, so that browsing is based on my preferences.
Start > Discover > Browse > Add to Bag > Checkout > Receive Items > Keep Items
Start > Discover > Browse > Add to Bag > Checkout > Receive Items > Keep Items
How Might We Opportunities:
HMW/ use a test and learn framework with machine learning features?
HMW/ help customers share their preferences?
HMW/ integrate personalisation into the happy path?
HMW/ manage data and privacy policy?
HMW/ use a test and learn framework with machine learning features?
HMW/ help customers share their preferences?
HMW/ integrate personalisation into the happy path?
HMW/ manage data and privacy policy?
Prototypes:
Applications for iOS, Android & Web.
Applications for iOS, Android & Web.
Outcomes:
Design Sprint. Interview with 5 customers. Developed a test and learn framework. Updated the customer experience with personalisation features. Tested models based on brand, last bought, category and colour. Introduced onboarding features to capture data.
Design Sprint. Interview with 5 customers. Developed a test and learn framework. Updated the customer experience with personalisation features. Tested models based on brand, last bought, category and colour. Introduced onboarding features to capture data.
